How AI is choosing doctors, coast to coast.
If a patient in your market ran one of these searches right now,
Illustrative visualization. Queries and physician names shown are representative, not real-time data.
The shift is measurable.
Each stat is sourced to a public release or industry survey. The category is moving fast; numbers update as the source organizations publish.
The criteria changed.
Not pages. Not keywords. We know what ranks now: the physicians AI cites by name. Four factors decide who gets picked.
- 01
Keyword density
Stuffed in H1s, meta tags, and body copy.
- 02
Backlink volume
Count of inbound links, PageRank hand-me-downs.
- 03
Technical basics
Page speed, mobile-friendly, simple schema.
- 04
Position on page 1
One of ten blue links. Compete for pixels.
- 01
Entity consistency
NPI, credentials, specialty, and NAP matched exactly across every authoritative medical database.
- 02
Citation authority
Which peer-reviewed journals, medical societies, and vetted directories reference you.
- 03
Primary source content
Physician-authored articles indexed with Person and MedicalWebPage schema.
- 04
The name AI composes
Cited across ChatGPT, Perplexity, Gemini, and Google AI Mode. There is no second place.
This is the work. Every day a physician's site still runs on WordPress templates is a day a competitor is earning AI citations that can't be taken back.
See where you stand
in the market.
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