Seven standards.
Both sides sign.
Every partnership starts with seven non-negotiable standards, signed by both sides before work begins. None is optional.
The Seven Standards
Who we partner with.
Who we decline.
Accepted
We partner with
✓Practice owners building a market-defining institution
✓Employed physicians ready to own their name as a durable asset
✓Surgeons and subspecialists at the apex of a specific discipline
✓Newly matched physicians planting a flag before Day One
✓Practices prepared to be measured against their ceiling, not the local average
Declined
We decline
✕Commodity-care operators shopping on price alone
✕Practices unwilling to hold one decision-maker accountable
✕Direct competitors of existing Propelled MD clients
✕Any engagement that asks us to manufacture clinical claims
✕Practices that want a brochure, not a system that actually works
What we expect. What you can expect.
What we ask of you. What you can demand of us. In writing.
I.
What we demand of you
Five things we need from you.
Clinical transparency.Share what you actually do and how. Marketing requires truth; AI search requires it twice.
Decision-maker access.One authorized voice on your side. Not a committee. One person who can say yes.
Timely feedback.Respond to drafts and reviews within agreed timelines. The faster you give feedback, the faster we deliver.
Openness to AI-era architecture.Be open to building for how search works now, not how it worked five years ago.
Commitment to the long game.Results compound over months, not days. We ask for the patience the outcome requires.
II.
What you demand of us
Five things you can demand of us.
Principal accountability.Direct access to the person responsible for your outcome. No layers. No intermediaries.
Market exclusivity.One practice per market for the duration of the engagement. Enforced, not implied.
Full ownership of every asset.Site, content, data, accounts. If you leave tomorrow, you leave with everything we built.
Plain-language explanation.No jargon. If we can't explain why we did something in plain language, we shouldn't have done it.
An honest answer.When the search result is not yet what it should be, you hear why and what changes next.
The Next Step
If these standards read
like common sense, begin the Workup.
If it reads like a burden, we are not the right firm.
Either is an answer.
Both save time.